Having your business logo designed can be a long and exhausting process. You have to know exactly what you want, or you will lost in the numerous design versions. The first thing you need to know is what characteristics a good logo should have.
Timeless. Good design can stand the test of time. A good logo will last for decades with your brand. The key is to choose classic design, avoid over stylized fonts or design gimmicks which seems fashion in the short term, but will go out of style soon. Your online business may be small at present, but it will grow. A logo should be there with your brand competently.
Unique. To be recognized with one glance by people is difficult, but it?s something your logo have to achieve.Instead of just putting your business name or the initial on it, there are a lot of design thoughts. Icon-driven logos are a nice way to present your brand with an image that leaves a mental ?stamp? in your prospective clients minds. Such as the well-known The Bitten Apple.
Simple. Designing a logo is to build recognition. A simple one makes it easier for prospects to process your brand. People's eyes receive too much information every day, simple things are easier to remember instead. This easily recall helps your business in a long term.
Consistent. You logo should look the same anywhere. It not only gives people a sense of reliability, but also deepens people's impression of your brand by constant repetition. Not only that, other parts of brand visual recognition should also be consistent. Such as the color matching of your packaging and the style of your online store website.
In fact, the contribution a good logo can do to the growth of your business and brand promotion effects is beyond your imagination. Because it?s the first thing people will see and use to remember your business by.