A Good Homepage Helps Much
When people come to your website, normally the first they see is the homepage, it's important to have the homepage well-designed. It helps much on your online business.
The homepage should meet the aesthetic of your targeted customers. The appearance of homepage depends on your business type. For example, if you sell toys, or do some other kids-related business, you can choose some lively colors, such as red, yellow, green, as your homepage color scheme. But if you run something about law, you must use more steady colors.
A well-designed homepage is very helpful for brand image and sales marketing. There are three most important features for homepage: tell people about you, lead people to the information they want and present your products or services in a clever way.
It should be easy for visitors to find out information about your business and how to contact you. As visitors didn't know you before, it is necessary to show them you background, history and story, etc. These help establish trust and it means more possibility of making business.
There should be easy paths to different further information of your website, the navigation have to be simple and visible. If the website is difficult to use, visitors will probably leave to find alternatives.
Use compact and attractive words to present your products or services. Imagine you a are salesman who is making a cold call to a potential customer, you have very limited time to express what you want and attract customer's interest. Hence a well-designed homepage with proper layout and theme helps much.
The homepage could be a good weapon for your online business. Keep in mind the important matters above.