Having your own domain name is a big step for your online business. Domain registration takes only minutes, it not only helps you build a successful e-commerce website, but also benefits to branding your online business.
Own domain name makes your website memorable. Own domain can help increase the visibility of your brand among your customers. It makes your website memorable and improves the chance that they will come back again. They can also recommend your website to their friends and share it on social media, which further expands potential customers.
Own domain name increases brand credibility. Brand credibility can turn your website visitors into real customers. Getting a domain name is a signal that you have confidence in the business, and put a lot of effort on it. This will make your online visitors trust your business and feel more comfortable in purchasing your products or services.
Own domain makes your website easier to be found. Search engines, like google, take domain as an important factor for ranking. Proper domain which is short and related to your business help your website get found online more easily. The right keywords on your website can help you stand out from your competitors and bring you more traffic.
Own domain combines your online and offline brand promotion. For those business owners who have both physical and online stores, this is particularly important. Having a brand-related domain brings your physical products and your online store together. In your customer's mind, they are a whole, if they want your products, they can buy them on your website. You can also develop different marketing strategies online and offline, connect them with a domain, such like putting the domain name in the business slogan, or print it on the package of your products.
A domain name plays a vital role in successful online business, your website will look more professional and memorable with it, and your customers may come back again and again.